Hi Steve: I took a look at your ads, and have a couple suggestions. You seem to be doing pretty good, so I feel silly even commenting with my all of 9 feedbacks, but you did ask, and I am struggling right now with my own ads, so I think about these things a lot.
First of all in the "Shipping and Payments" tab under "Return Policies" all it says is Money Back. Your original post says Money Back Plus Return Postage. I would make sure that is stated under return policies. I'd also state the exact line from your original post in each ad. perhaps in your personal item details " my items are cleaned/tested and guaranteed or their money back plus return shipping.
In the main body of your listing I would put your Item Details near the top. Starting with the line from your original post above and then a more specific description of any marks on the case or disc. Every ad that I looked at had the same thing "previously used" "wear on case & disc" As a customer I'd like more specifics
You have lots of sales, so if the shipping information you include in your ads is working for you then go with it. I am struggling with that part of my ads right now and it's hard to set things up to cover all situations. As a customer though, I would have a couple of questions:
1. I'm wondering if the Free Shipping applies to combined orders of 8 or more?
2. The fact that you don't offer combined shipping to US makes me think that your parcels must fall in the less than 250 gram category and adding more would go into the next category.
I wonder if you could calculate the extra cost and how many more items a US customer could get for that extra cost and include that in your ad.
For instance I just did a quick check based on weights (because I don't know the dimensions of your packages) and it would cost approx 3 dollars more to go up to 500 grams to the US. Not sure how many more items you could get in the parcel for that cost or if it would be worth mentioning..... If I was a US customer though I might like to know
So to conclude, I would put your personal information about the item and your policies near the top of the ad.
Stress the Free shipping within Canada, clarify how many can be shipped free. As mentioned in another reply I don't know if customers really care what service you use, especially when the shipping times are the same, but I know Free Shipping will get their attention.
Stress your guarantee and return policy. The line you used in your original post should be prominent somewhere in each of your ads. That line says you care about the condition of your products AND most importantly back it up with your return policy.
Well, that's all this Newbie can think of right now. Thanks for posting. I'm actually helping myself, while I try to help you
Wendy
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