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Every once in a while eBay makes a change that I think is a really good idea (refreshing, isn't it?), even if they don't ask us sellers in advance, or tell us what they're planning. Here's what I just noticed today on my listings -- the portion circled in red. Free marketing, thanks eBay, although I could do without the Hyundai ad. 
I also notice I'm back to the "blue door" again. Whatever...
And here's another one. It seems they are all over the place - highlighting various item/seller features. Did this just happen today?
"gift..."
Is it a gift? It never made sense to me for eBay to show buyers an "expiry" date and time on GTC listings or even for fixed price listings, regardless of duration.
While "2 hours left" may result in a few buyers clicking the "Buy-it-Now" button, how many of these same few buyers will hit the back button when they see "22 days and 17 hours left"?
Buy-it-Now should mean just that. By suggesting there is some time left, eBay is missing the point. That may have been a valuable tool ten or fifteen years ago in the days when eBay was king of the online auction world. Today, with over 90% of all listings offered at fixed price, showing time remaining is counter-productive.
@femmefan1946 wrote:I've never monitored it but I have an impression that most of my Fixed Price sales happen at the beginning and end of the 30 day cycle.
I have and my research shows that FP listing see minimal action in terms of buys or views except for the first and last 48 hours. This is partially why I do very few FP listings and almost always use a 5 or 7 day duration.
I know Pierre likes to always remind us that the share of listings in the Auction format is greatly reduced but what he doesn't usually make any mention of is how many dollars do they bring in or the sell-through rates.
Of course there are no absolutes on eBay, what works for me might be the worst possible option for another seller with a different product line.
On this new feature.....
It's ok, a bit silly really to highlight condition just a few pixels away from where condition is already prominent. One other thing that made me do a double take.....I offer to pay shipping on any return but buyers have to go look for that info, now it says up front and highlighted "FREE RETURNS".......
Not sure if I want to be that blunt, I think I prefer that only buyers who take the time to read the return section see that.
Probably nothing to worry about, I've offered free return shipping for more than two years and never had anyone take me up on it.
