Why is a seller considered a "Top-Rated Seller" when he continues to have negative feedback?

Why is the seller  considered a "Top-Rated Seller" when he continues to have negative feedback.  Recently I bought a pen from him based partially on your endorsement and received an inferior pen.  The next day, he relisted the pen that I had won in his auction as a "Buy It Now" at three times the price of my winning bid. 

 

I have now returned the pen for a full refund plus my return shipping costs.  I am not holding my breath that I will get any money back.  We shall see.

 

Do you not review your endorsements?  

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