Yup, a few months ago they announced the end of the "Me" pages would happen "soon". I guess this week is "soon". 
I agree that this feature was a wonderful way to make your selling seem more personal to buyers. I loved it as a place to give buyers some background on what I do and who I am. But no more .. and why? Because, as you'll notice, the new "Profile" page does not allow external links of any kind, nor any personal pictures (aside from the profile image).
EBay wants to erase the folksy concept of individual sellers offering unique or unusual items and focus strongly on looking like a commercial online mall. Details about an individual producer or seller's life and business are irrelevant now, and don't fit in with EBay's new image. Sad but true.
