@lotzofuniquegoodies Well as is often the case I look at the world a different way from most.
Remember that I'm old school, trained in the "before the internet" days - in fact I am still running print ads if you can imagine! They are not producing nearly what they should to be fiscally warranted, but I've been advertising in that same paper for 43 years and I'm doing it now more from a loyalty and supporting the print industry than a fiscal one.
Back to the topic at hand, so I look at ALL my ebay costs like "advertising" costs, so my store monthly fees, my selling fees, my item upgrade fees, my promoted listing costs all comprise what I think of as "advertising" costs. In the before the internet days, if I could keep my "advertising" costs under 20% I was happy, if I could get them down to 10% that was amazing and rarely achieved. As a note to do this internationally, 20% was a dream, normally it was prohibitively expensive to find and keep folks in the US and more notably overseas, at least for me.
These days my "advertising" costs run in the range of 15% to 20%. They would be better if I didn't take about 8 weeks "vacation" each year because fixed costs like store fees don't stop when I am on vacation and that drives the overall % up.
It is also worth noting that if one looks at "advertising" costs the way I do, despite all the wherewithall the other sites purport to be cheaper than "feebay" they're just as expensive if not more expensive than here, because "attracting" customers, no matter where you list, even worse for your own site, costs money, just as it did in the pre-internet days. I think far too many folks think that just "listing" something is all one has to do, generally that won't work in and of itself.
So that was a very long and oftentimes distracted answer to your question, a more concise one would be that yes it costs me about 17% of the sale, if I use my advertising costs perspective.
w~~_7.JPG "pjcdn2005"){kind=avatar}
