I'll post this on the Selling on Ebay board too so that more people see it.
[url http://www.auctionbytes.com/cab/abu/y209/m07/abu0243/s02]eBay Sellers Should Brace for Monday's Major Announcement[/url]
eBay is making a major announcement on Monday, CEO John Donahoe told Wall Street. This the second of two announcements this year that eBay is making that affect sellers - the first announcement was made in April and those changes rolled out in June. The second set of changes, called "SR2," will roll out in about 60 days, prior to the holiday shopping season.
Donahoe gave an inkling to Wall Street analysts about two of the upcoming changes during Wednesday's conference call on second-quarter earnings, and the Wall Street Journal published an article on Saturday outlining a number of changes its sources say are on the way.
AuctionBytes also heard from sources about what changes eBay has been considering, much of which we've reported in AuctionBytes over the past week. Today, we try to put it all together in a "cheat sheet" of what may be coming in Monday's announcement.
Changes to the PowerSeller program are significant and are likely to be the most controversial. The Wall Street Journal described Monday's announcement as "designed to help large vendors sell new goods in greater volumes," and longtime eBay sellers will likely feel that some of those changes disadvantage them. Indeed, eBay may restrict access to Featured First to Top Rated sellers only, and may even do away with other optional features that draw attention to a seller's listing.
The changes to the PowerSeller program appear to be, in effect, a fee increase, given that eBay is reducing discounts for many sellers. In addition, some may perceive certain policies as being unfair to sellers and also possibly requiring them to edit their listings yet again, a process that can be time-intensive.
There are lingering suspicions that eBay ignores or perhaps even manipulates low DSRs and negative feedback ratings for favored sellers and Diamond PowerSellers, resulting in lower fees and better exposure on the site to the detriment of smaller, long-time sellers. Monday's announcement may help fuel those suspicions among some users.
Some sellers will welcome the expansion of multi-variation listings and having more data in the new Search Visibility Report. Other policies may get mixed reviews, such as the new Unpaid Item Process.
Keep in mind that nothing is official until eBay announces it on Monday. The company will be hold a Town Hall meeting on July 29 at 3:30 pm PST to discuss the changes.