Divide and conquer - NOT
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05-25-2018 03:26 PM
As the regular readers know, a couple months or so ago I began selling on both .COM and .CA having been a solely .COM seller before that.
For a variety of business reasons I decided it made sense to list Canadian centric items on .CA and everything else on .COM
Here are my observations so far:
- I believe the Canadian stuff is getting more views and sales to Canadian customers
- There appear to be the same number of US and international buyers of the .CA listed stuff as if it were still listed on .COM
- Seemingly bad news though, it appears that a "sale" provokes better visibility etc of material only on the same site. By this I mean if I sell a burst of Canadian stamps on .CA, it improves the visibility of the .CA stuff only. My USA sales on .COM have dwindled a lot over the last month or so. Traditionally when the Canadian stuff was on .COM and it sold, it seemed to generate more visibility for other .COM items making other product lines on .COM sell. This isn't happening anymore, or doesn't seem to be.
The .CA inventory is only growing slowly, partly because there's only me, partly because it is selling relatively well comparatively.
Because of the infinite number of variables selling around here, my beliefs could all be wrong, however it is consistent timing wise. I will have to monitor it and experiment over time.
Theoretically as the volume of the .CA grows the value of a sale with respect to visibility etc will improve as well.....
Divide and conquer - NOT
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05-25-2018 05:40 PM
I think you're on the right track ... Canadian oriented product listed on .ca sells better than if it were on .com.
I've noticed over time that the switch from USD to CAD only on .ca has increased sales to Canadian buyers ... the exchange rate may be a factor.
My experience is that the percentages have flipped, now making more sales to Canadians than Americans.
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05-25-2018 06:34 PM
My USA sales on .COM have dwindled a lot over the last month or so.
Yes, I agree. USA sales have dwindled over the past few months.
I've been selling a lot to European Countries ( especially in Germany) and the UK.
I really can't explain the USA decline... The Trump Effect perhaps, yet their economy is booming.
I'm just scratching my head on that one......
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05-25-2018 08:01 PM
Yes my USA sales on .COM were not strong before I started on .CA so it is conjecture at best, things might have been no different if I'd stayed .COM only.
Some of my experiments were working very well overall, up till a few weeks ago, so I'll have to try to dream up some more experiments, although I may wait till September, the summer is usually a weaker time in the stamp world anyway and I like to take August off if I can.
As a note, in the "pre internet" days, it was very hard (for me at least) to break into the USA market, they were very loyal to local sellers. In the early days of the internet, I think most did not realize they were buying from a different country (some today are still surprised that I'm not in the US). I think in the last few years folks have generally gotten more comfortable buying from "wherever", although the Trump era may be reinforcing the "buy local" moreso again.
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05-25-2018 08:21 PM
Thank you for sharing your experience with this.
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05-26-2018 10:23 AM - edited 05-26-2018 10:32 AM
@ricarmic wrote:
As a note, in the "pre internet" days, it was very hard (for me at least) to break into the USA market, they were very loyal to local sellers. In the early days of the internet, I think most did not realize they were buying from a different country (some today are still surprised that I'm not in the US). I think in the last few years folks have generally gotten more comfortable buying from "wherever", although the Trump era may be reinforcing the "buy local" moreso again.
These are very good observations, and something I've been convinced of for some time now. First, I used to sell far more, and much more regularly, to the U.S. when I was able to list in $US on .ca (i.e. listing on one site only). I theorized this was because I "looked" like an American eBay seller. Working on the same principle (that listing in $US was probably a better strategy for my mostly U.S. customer base), I split my items since that time into about 75% .com, 25% .ca. Initially it helped significantly to list on .com, but lately it hasn't seemed to matter much.
Secondly, the Trump effect: I firmly believe this has had an impact, at least in my "world", which is one of total discretionary spending. I say this because there was a very noticeable slump immediately after he was nominated, then a really serious dry spell after his election and inauguration, and things have remained flat ever since. Keep in mind I sell over 90% to Americans, so any change in U.S. buying habits is immediately apparent in my category.
The reason I think Trump has had an effect though is somewhat different from yours -- I think there is a malaise and worry about the future in the U.S. that may translate into less spending on more frivolous things. I say this because I see my closest competitors complaining about lack of sales too (and they're American). I exist in a very small niche in the online selling market, where we all know each other, at least by name, so it's easy to gauge how larger factors are affecting us. You are fortunate at least in that you have items that appeal particularly to Canadians. That's something I can't really take advantage of.
I've also seen the same slump on the other site on which I sell, which was -- like eBay -- doing very well prior to Trump's nomination. Little has really changed since then. Which leads me to believe it isn't anything either eBay or I have done to upset the apple cart, but rather the orange-faced blowhard mafia boss who currently has control of the most powerful nation in the world.
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05-26-2018 01:14 PM
I think you will see sales really tank once the reality of his "tax breaks" becomes evident. The break the average person gets has a sunset clause built in that will reduce the benefit yearly for four years and eliminate it entirely at the end. Corporate breaks have no such sunset clause. They will go on ad nauseum.
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05-26-2018 01:53 PM
In the past when Canadian sellers were able to sell in US funds we blended in. Now we seem to stick out like a sore thumb. If a US buyer purchases from US seller they know they are going to have their item a lot quicker(under a week) and with more than likely no shipping charges. If they buy from a Canadian seller its going to take longer to get(in most instances) and they are going to have to pay for shipping. Your average Canadian seller cannot afford free shipping. Just the nature of the beast sadly. Most US buyers just do not want to pay 20.00 + to purchase a 15.00 dollar item and that's what they're up against when they shop Canadian. If you're a Canadian buyer either you can shop Canadian and deal with Canadian postage rates or shop US and deal with in most cases sellers with either high shipping charges/limited shipping options or in love with the GSP program. Up to you as a buyer which is the lesser of those 3 evils. Guess you can purchase from China and chance eventual/possible delivery. My transactions switched from the majority(75% to 80%) being US to now mostly Canadian and International shortly after switching my listings to Canadian funds. Sounds like a lot of other Canadian sellers had similar changes to their business volume.
-CM
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05-26-2018 02:27 PM
I noticed a drop in US sales when we switched over to loonies on dotCA.
But that was offset by more overseas sales.
I wonder if aversion to the GSP encouraged overseas customers to shop Canadian? Are overseas customers as unhappy with the program as Canadians?
The US economy has continued to rise since Obama took action to end the Bush recession.
I think the Trump effect is not actually economic, after all, their unemployment *rate is under 4% now, which pretty well leaves the only unemployed those who are refusing to leave coal country for places that are looking for workers.
Instead, Americans are reacting to Trump's message that they are failures, that the USA is a failure, and that nothing can be done about it.
We see that in the dotCOM Boards where many still blame the (in reality strong) economy for their poor sales.
Rose-dee's experience seems to my mind to confirm that it's a mental problem rather than an actual economic situation.
* Canada's unemployment rate is down to about 5.5% which is the lowest in my memory. Certainly since the 70s.
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05-26-2018 04:10 PM
I am 99.9% sure that my increased sales level to international locations (especially Latin America, Russia etc) are because I'm one of the "few" people on .COM that will ship anywhere.....
I've got a good repeat buyer from Argentina.... a few years ago I would have shuddered at the thought....
Also have buyers in Sri Lanka, Malaysia, Russia of course, Ukraine and even India, countries that I hated to send stuff to in the past......
Half of my sales for the entire day a couple days ago were to the Argentinian.....
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05-26-2018 04:15 PM
Another thing that is likely starting to show an impact in my (stamp) world is the aging population in North America.
I have a printed pricelist that goes out to a loyal group of longtime customers that generally do not have computers! Sadly though, each quarter when the list goes out, we get another couple notifications that a customer has passed away, or their health has deteriorated to the point that they've had to give up the hobby....losing a % or 2 each quarter doesn't sound like a lot, but after a few quarters it begins to be noticeable...
Was on the phone a few days ago with a 95 year old guy, a different longtime regular eBay customer who was 92 was chatting me up a couple months ago on ebay, he's quit buying so I'm worried he's not well now....
There are so many variables anymore...
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05-26-2018 04:41 PM
Oh dear. I suppose that's true too.
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05-27-2018 12:43 PM - edited 05-27-2018 12:47 PM
@ricarmic wrote:Another thing that is likely starting to show an impact in my (stamp) world is the aging population in North America.
There are so many variables anymore...
Yes, all too true in a different way in my category -- young people (especially women) aren't being taught to sew as almost all of us were in my generation. They have, at best, only basic, self-learned skills. Also, as I know from actually having to "hand-hold" some through sewing instructions and from seeing comments on Facebook, many younger people have genuine difficulty following written instructions. They need pictures, or videos. The most common remark is "I'm a visual learner". Good grief, sorry to sound like an old fuddy-duddy, but in my day there was no such thing. We primarily learned from reading, as in textbooks. Is this the fault of the school system? At least in the U.S. it may be.
However, I don't see those sorts of factors realistically having the kind of sudden impact that occurred in my realm just after July, 2016 (Trump nominated), and again just after November, 2017 (Trump elected). It was a shockingly clear and sharp decline in interest and sales during those periods. A couple of months after the nomination my sales recovered for a while, but after the election I haven't seen the same bounce-back.
I think 'reallynicestamps' is right -- there may be a mass-depression or psychological effect going on every time T-rump wrecks another china shop. Maybe people in the States are so stunned they're afraid to make any decisions about the future, especially the smaller, avoidable ones like discretionary spending. (Just remember how the Immigration Canada website crashed from too much traffic immediately after the election -- or was it just the nomination, can't recall all the goings-on at this point). One can't help drawing comparisons to the petrified dismay of pre-WWII Europeans watching Germany.
And that may be the problem -- psychological overload, creating a sort of stunned immobility. If a leader like Obama can lift up and give a positive outlook to millions, there is no doubt in my mind the reverse can be true. Those of us in other countries just have to hang on as best we can.

