@mjwl2006 wrote:
@pocomocomputing wrote:
@mjwl2006 wrote:
You're talking about the promo, right? I read about that on http://www.ecommercebytes.com/cab/abn/y15/m11/i03/s02
eBay Launches Holiday Marketing Campaign
"....eBay is inviting shoppers to become sellers this holiday with a promotional coupon available online and in-person selling stations at Westfield malls. eBay said customers can visit the holiday hub to earn a $50 eBay coupon for new sellers selling items any time from now until Dec. 31.
"'Armed with extra money, shoppers can get a head start on shopping, and find inspiration from eBay's holiday heat map (launching later this month) that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.'
"Sellers will also be able to take advantage of the heat map to track item popularity across the country on hard to find gifts, it said......"
How does it help ebay to encourage more sellers to list more junk to sell? Shouldn't ebay advertise to entice buyers?
It's like throwing a singles mixer and forgetting to invite chicks. Only dudes. Makes no sense to me. We need more buyers not sellers.
Silly ebay.
I was listening to the Vancouver Canucks hockey game with Philadelphia Phlyers last night. When the game was over, they were doing the post game analysis and wrap up. Lol and behold, there was a radio commercial for eBay Canada and selling on eBay.ca was so easy. I was shocked to hear it and only noticed it halfway through the commercial (30 seconds at least if not longer). It was not about buying but selling and it was on the local hockey network in BC for the Canucks I do believe and not just local to Vancouver.
Really?! I wouldn't think the place to troll for new sellers would be a live hockey broadcast. Is that the demographic of people who ebay thinks are itching to sell stuff here? Is that the demographic of people itching to sell stuff here?! I'm thinking it's more likely to be people watching Ellen or something. But, again, we don't need more sellers, we need buyers. We need an ad campaign that says, 'Hey, we have all the hard-to-find and one-of-a-kind sh--, ahem, stuff you're looking for and we have it available every moment of the day and/or night and in every corner of the world. You want it? We got it. Ebay. Eh?' I should get paid for that. One ad campaign, check. 'Anything in the world you want, find it on ebay.' Et cetera. Buy me a cup of coffee, I could spout this for hours.
Like I said it shocked me to hear an ebay.ca Canada ad on the radio. I do agree with you that I would not think that a hockey broadcast would find potential new sellers but it did find me listening so at least one eBay seller was listening and noticed.
I just went to the TSN1040 radio website and listening to podcasts of the post-game show and they did have the commercials on the podcast (saved radio broadcast) but only those in the middle of the post game show. None at the end which is where I recall hearing the ad.
Very strange experience. In all my years selling, I have only seen a couple of TV ads for eBay and never on radio. I have seen Kijiji ads many times on TV.
Ironically, I never listen to the post game hockey broadcasts much anymore because I do not like the on air radio personalities doing the game or show. So last night was the first time in a year or so that I listened to the hockey broadcast or the post game show. eBay might be a regular advertiser on the hockey games or having a radio campaign and I would just not know.
