My suggestion: move on and forget search engines.
If your products are valuable and your prices and terms competitive, potential buyers will find them on eBay where they are listed.
You may want to reconsider your policy on images. Each listing should have its own individual image, not your business logo.
"that is my whole question"
Previously answered: NOT all eBay listings are found in search engines.
lithoservice - you may want to take a good look at: http://www.ecommercebytes.com/cab/abn/y13/m03/i12/s02
eBay Says Much Paid Search on Google and Bing Is Ineffective
According to a Harvard Business Review blog post about the study on Monday, three eBay Research Labs economists analyzed eBay sales after suspending its ad campaigns, while maintaining a control set of regions where search ads continued unchanged. "Their findings suggest that many paid ads generate virtually no increase in sales, and even for ones that do, the sales benefits are far eclipsed by the cost of the ads themselves," according to the post.
...
eBay provided the following statement: "As one of the world's largest Internet advertisers, we continually look for ways to engage our customers, drive traffic to our site and maximize our marketing investment. eBay's research paper on paid search effectiveness – unveiled at the Economics of Digitization conference - addresses a fundamental question: "Why do large, branded companies like eBay spend such large amounts of money on paid search?" The test methodology used in the study analyzed the true returns from this significant investment. The conclusion: Incremental revenue from paid search was far smaller than expected because existing customers would have come to eBay regardless, whether directly or through other marketing channels."
That was a great referral program offered by eBay where 75% of the FVF were refunded.
They ended it several years ago. It was worth $1,000 a year for me ($70/$90 a month).
