My experience US sales level and promoted listings sale level

I decided it might be worthwhile for me to understand these numbers and I thought others might find them of use so I'll post them for a bit, or until I forget.

 

Remember: I sell postage stamps, they have worldwide customer base. I sell everywhere. The variances of Canada vs US especially might be affected by the proportion of stuff I'm listing that would be more of interest to Canadians vs US folks, can't say how much of an effect that might have.

 

In the olden days US sales were running 40-50% of sales, that's for sure not the case anymore.

 

October 21 results:

18 packages out the door

3 to USA (17%), 10 to Canada (56%), 5 other countries (27%)

4 included at least one promoted items sale (22%)

 

Total so far:

18 packages out the door

3 to USA (17%), 10 to Canada (56%), 5 other countries (27%)

4 included at least one promoted items sale (22%)

 

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My experience US sales level and promoted listings sale level

I never even considered PL , it looks like you are happy with it... maybe I should try
Message 21 of 26
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My experience US sales level and promoted listings sale level

I would encourage everyone to try it at the minimum spend level and monitor your results.

 

As an example, here are mine from today:

 

PL item sales $141 CAD, of which those sales generated another $330.51 CAD in attached non-PL sales that flowed from the PL item that then lead to a multi-item transaction. 1% ad spend on the items.

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My experience US sales level and promoted listings sale level

Hi do you know they were specifically “attached”?
Message 23 of 26
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My experience US sales level and promoted listings sale level


@luckylegend wrote:
Hi do you know they were specifically “attached”?

Multi-item sales indicated which items were PL sales.

Message 24 of 26
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My experience US sales level and promoted listings sale level

November 13,15,18,20 results: (I'm going to publish these more infrequently now since the trend is pretty consistent)

 

47 packages out the door* 

15 to USA (32%), 23 to Canada (49%), 9 other countries (19%)

4 included at least one promoted items sale (9%)**

*(last 2 days have been strong for some reason )

**(the tried and true best 8 have been dead. 3 of these 4 are from the 1% experiment, just in the last couple days)

 

Total so far:

169 packages out the door

50 to USA (30%), 86 to Canada (51%), 33 other countries (19%)

27 included at least one promoted items sale (16%)

 

 

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My experience US sales level and promoted listings sale level

November 22,25,27,29 results: (This will be the last installment of these updates, see comments below)

 

41 packages out the door* 

14 to USA (34%), 22 to Canada (54%), 5 other countries (12%)

5 included at least one promoted items sale (12%)**

**(the tried and true best 8 have been dead. 3 of these 5 are from the 1% experiment, which concluded on November 25)

 

Total so far:

210 packages out the door

64 to USA (31%), 108 to Canada (51%), 38 other countries (18%)

32 included at least one promoted items sale (15%)

 

I'm going to suspend keeping tabs/reporting on this, for two reasons, it takes time which I don't have enough of, and the overall statistics are scarily consistent. If I figure on my splits being 30% US, 50% Canada and 20% international, this documented split information really stayed quite true to those %s.

 

The sales % do pretty closely reflect the quantity of stuff I'm listing. I'm normally listing 50% .CA items and 50% .COM items, so I don't think one can surmise that (at least for my sales)  US sales have fallen off a cliff or dropped dramatically since the US IST .

 

It does seem like I'm sending a lot more items to scarier countries like Middle east, Russia, Ukraine etc, this could simply be because fewer of my competitors will anymore.

 

All things for me to ponder..............

 

 

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