@teenytrinkets wrote:
90% of my sales are from promoted listings.
Only about half of my items are promoted, but I'm slowly converting them all to promoted. This seems to be improving sales.
But now I've just done the math, and I see I'm paying an average of 25% for fees, when I used to pay about 12%.
Is there any way I can reduce promo fees and still get my listings seen? I'm trying to think of some promo strategies.
For me what sells as promoted is veryyyy (almost entirely) random. Unfortunately for any seller using promotions we will be constantly chasing our tails because there will be sellers promoting at higher rates getting that top slot. See attached. I am currently promoting 2/3's of my items with very limited success.
-Lotz
@38e_avenue wrote:It's completely random here. I promote all my listings at 5%. Sometimes 80% sell as promoted, sometimes only 20%. I do not see any pattern.
Stuff works on ebay....Until it doesn't!!!
We are just eBay's idea of
May 31, 2024 Impression Report:
June 12 Impression Report:
It's getting more and more like the only way listing are getting seen is if they are promoted. That's a 10 day gap with no new promotions added.
@lotzofuniquegoodies wrote:May 31, 2024 Impression Report:
June 12 Impression Report:
It's getting more and more like the only way listing are getting seen is if they are promoted. That's a 10 day gap with no new promotions added.
I have one selling account reserved for my "garbage" listings, these are listings that have been up almost continually for many many years, 10+ in most cases. I use 2% promo rate on those , I get lots of Promoted Impressions but very few views and almost no sales.
I don't believe promoted views have anything near the value of organic views. For example, promoted slots on the listing page are often way down the page or off the screen in the carousel, those all count as impressions but are totally unseen by the majority of users. On the other hand, an Organic view only needs a user to scroll down the search results page and at the default setting that's only 25 listings. Other promoted impressions come from the "spam" emails eBay sends out, I suspect the vast majority of those impressions barely get a cursory view.
On my primary selling accounts I don't promote, get a reasonable amount of impressions and views and have a fairly good conversion rate.
One thing that matters is how easy your items are to find in search. I sell in the Music category, users mostly search by Artist name which means that regular search results mostly contain the things they are looking for with very few spurious listings to wade through.
@recped wrote:
@lotzofuniquegoodies wrote:May 31, 2024 Impression Report:
June 12 Impression Report:
It's getting more and more like the only way listing are getting seen is if they are promoted. That's a 10 day gap with no new promotions added.
I have one selling account reserved for my "garbage" listings, these are listings that have been up almost continually for many many years, 10+ in most cases. I use 2% promo rate on those , I get lots of Promoted Impressions but very few views and almost no sales.
I don't believe promoted views have anything near the value of organic views. For example, promoted slots on the listing page are often way down the page or off the screen in the carousel, those all count as impressions but are totally unseen by the majority of users. On the other hand, an Organic view only needs a user to scroll down the search results page and at the default setting that's only 25 listings. Other promoted impressions come from the "spam" emails eBay sends out, I suspect the vast majority of those impressions barely get a cursory view.
On my primary selling accounts I don't promote, get a reasonable amount of impressions and views and have a fairly good conversion rate.
One thing that matters is how easy your items are to find in search. I sell in the Music category, users mostly search by Artist name which means that regular search results mostly contain the things they are looking for with very few spurious listings to wade through.
Total agreement with what your saying in regards to those counts. I have been basing my findings on my previous checks of those reports. In the past my items were being found via eBay vs the rare outside of ebay search. ( Ratios were in the 3:1 / 5:2 range consistently. Mpw that data keeps flip flopping.) Once ebay started tinkering with categories.....merging and deleting that all went out the window. Now when I click on just the category I am researching an item in I routinely find items that nowhere close to belong. In the past if you put something in the wrong category you got a message from eBay telling you so. It would be either ended or you had to correct immediately. Now with AI it's plunking lots of new listings in the incorrect categories as standard practice. (I've gone to list a HC book using the code. eBay has dropped it in eBooks totally incorrectly. I have seen adult type magazines in Autoparts and Pokeman cards EVERYWHERE). In the longrun all this does is mess up the search experience when noting can be found where it should be. And please let's not even talk about Mixed Lots. That was sooooo badly messed up it's next to impossible to list correctly and simply as it once was in the past.
Finding what you are searching for should not need going through the carousel. Unfortunately that is what we are stuck with. It's just making the shopping experience on eBay more difficult to manuever in and frustrating many buyers...both new and long time.
