Earlier this year my sales were trending very downward as were views.
I tried a several experiments until I found a combo that was successful, which I kept running since then. Since then sales have been consistent if not better than the year before, and much of the time I'm higher than last year at this time when the "market" is down (if one can count on those stats).
My July was better than last July and I also did an experimental 1 week shutdown in July, so this July was much better! (by my calculations shutting down for a week costs me about 1.5 weeks worth of sales because of the shut down, start up lag times etc, but sales recovered to normal levels almost immediately - remember I am in the stamp world)
That's the long version of my advice which is to keep experimenting with different ways of offering material, BINS, Auctions, BOs etc till you (hopefully) find something in your area that works!!
Unfortunately when you do find it, eventually some of the observant others in your category will copy it so then you'll have to repeat the experimentation process again....
PS that also means you can be one of the "others" and watch what the successful sellers do and copy them...
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